Goewey shifts focus to used-car business

LARRY RULISON Business writer
Section: Business,  Page: E1

Date: Thursday, March 29, 2007

SCHENECTADY - After selling his family-owned Dodge and Kia dealerships in Latham, Bryan Goewey has launched a used-car lot and plans three more in the Capital Region.

The dealership, which also provides service, is called What a Guy. It opened Jan. 1 at 1814 State St. in Schenectady, the site of a former used-car dealer. Goewey said the name came from a television ad campaign his father, Ken, used to run. The family has been involved in the car business in the Capital Region since 1929.

Goewey said he sold the Dodge and Kia dealerships - both located on Route 9 in Latham - about a year ago to the owners of Advantage Auto Plaza in Troy, which kept the Goewey name until November.

Officials from Advantage could not be reached for comment Wednesday, but Goewey said they subsequently sold the Kia dealership.

Goewey said What a Guy will sell cars for between $8,000 and $12,000, a market segment that he believes is underserved.